The all-cash deal, announced on Thursday, extends the trend of soft-drink companies branching out to the alcohol space as traditional boundaries between the categories rapidly blur.Ĭoca-Cola Co (KO.N) has tied up with brewer Constellation Brands Inc (STZ.N) to launch Fresca-branded ready-to-drink cocktails, while rival PepsiCo Inc (PEP.O) has partnered with Boston Beer Co (SAM.N) to launch a Mountain Dew-branded alcoholic beverage. Jan 13 (Reuters) - Energy drinks maker Monster Beverage Corp (MNST.O) is entering the alcoholic drinks market through a $330 million deal for craft beer and hard seltzer producer CANarchy Craft Brewery Collective LLC.
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